The Laws of Disruption

Disruption has rules, too!

Much has been made of disruption, in both academia and the business world. Clayton Christensen, at the Harvard Business School (HBS) coined the term “disruptive innovation” to describe what has happened to numerous industries and companies such as Kodak and Blackberry. Disruption has also become a mainstream news story as well. Just a few weeks ago, there was a story in the NY Times on how the very school Christensen and the father of strategic planning (Michael Porter) are employed at is facing its own disruptive challenge.

Last, but not least, there are the disruptive firms that have transformed the world during the last decade or so — Facebook, Twitter, LinkedIn, Tesla, and even Apple all have massively changed how business is done throughout the world. Disruption, and the idea that change comes inevitably to all industries, is relevant for all of us regardless of what specific job we may hold.

In that light, are there are any rules or guidelines for disruption? Or any type of framework that might help firms initiate and succeed in these disruptive areas?

According to some, here are three (3):

1) Disruption comes to us all
2) All disruptions are caused by changes in Product-Market Fit
-how well the product/service addresses the market need
3) There are only three methods to change Product-Market Fit
1) Change the product
2) Change the target market
3) Change preferences

How disruptive are you?

Happy Reading!

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