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Businesses Ready for 'Boost' from Red Horse Market

Real estate agent says traffic "diminished a big chunk" when Tutto Italiano closed in 2010.

A new market is preparing to open in the Red Horse Plaza in East Hampton Village and area shops are excited by the expected benefits for business.

"It's been very quiet since Tutto closed," Joanne O'Brien, an employee at , said of , Italian market that abruptly closed in September 2010.

The space has sat vacant ever since, until a few weeks ago when signs popped up announcing the impending arrival of Red Horse Market, which will marry three local businesses; Tim's Prime Meats & Seafood, which has a store in Sag Harbor and is owned by Tim McClung, deli and pizzeria, and a bakery headed by William Bertha, a Master Patissier formerly of 's Beach Bakery.

While the market owners are hard at work getting the space ready, the market is already creating buzz.

is making a return to the neighborhood with his much-loved pizza and fresh mozzarella, which he used to make at Tutto Italiano. After losing his job, he soon set up shop at the catering building, where he sold fresh mozzarella and pizza to homemade pasta salads and Italian heroes under the name Pasquale's Homemade, which is now closed. Langella could not be reached for comment.

His return will be a welcomed one. Without a big market in the shopping plaza, area stores have noticed a dip in traffic. "That's the anchor store for the complex," said Tom Desmond, an agent with Hamptons Realty which brokered the lease agreement. He also happens to work at , a shop across from the market's entrance.

"The neighborhood and the businesses are in need of having an anchor store to bring in more traffic," he said. "It will be a big boost -- about half the flow came from the market."

“We’re thrilled to have another local business join the Red Horse Plaza after standing empty for the past year and a half. I know our staff and clients are looking forward to having a nearby place to grab a healthy bite. I hope they’re ready for loyal customers,” said founder & CEO Barbara Close.

 Having a food store, Desmond said, is necessary to make it a viable business location. Having three established business owners join forces, will only add to the success of the market. "They all have their followings. Everyone who's come in here has said they're thrilled they don't have to go into the village for a cup of coffee, a quart of milk, a loaf of bread, some meat, even their lunch."

The nearest deli is in Wainscott to the west or in the heart of East Hampton Village to the east.

From the down factory store, O'Brien said she's one of them. In addition to the added traffic to the complex, she's happy to have somewhere else to grab lunch, besides making sandwiches in the break room.

Across the street at , owner Anita Daniludis shared the sentiment. "Sometimes, for clients, people are hungry," she said. "It's easy to run across the street," particularly during the busy summer months.

Judy Distler January 18, 2012 at 01:46 PM
Hooray! Looking forward to a return of the pizza and cheese we can't live without, and the addition of a bakery will be wonderful!
Boron January 18, 2012 at 02:26 PM
Pasquale Langella has the personality and demeanor of a frog. A leopard doesn't change it's spots. Wherever he goes he is there!
Peter Ambrose February 28, 2012 at 04:21 PM
Big endeavor
Lorie Adams February 29, 2012 at 07:18 PM
I hope they can also offer a nice selection of organic fruits and vegetables, along the lines of Whole Foods, gourmet items such as those offered at Dean and Deluca or Grace's marketplace and prepared foods like Eataly in NYC, and maybe even a juice/frozen yogurt/gelato bar too. It is so time consuming to have to drive to Stonybrook to Whole Foods for organic foods, especially during the winter months.
S.B. Bonacker February 29, 2012 at 08:19 PM
I am planning to support & patronize them - if the employees are friendly and understand/speak english!! I also hope they are able to have a few small tables & chairs inside, otherwise they will not get a big lunch crowd who will shop & stop for a bite. The one lousy bench out front is not enough to handle customers who come for sandwiches, gelato etc. especially on the weekend.

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