Insect-themed Entertainment Center Planned for Windsor Road

Butterfly conservatory to be built at former Givaudan building.

An entertainment center featuring insect exhibits and a live butterfly conservatory is planned at the former Givaudan building on Windsor Road, near the Teaneck border with Bergenfield.

The former fragrance company complex was sold to a “children's education organization called World of Wings,” according to Givaudan corporate spokesman Jeff Peppet. New details of the proposed entertainment center emerged at last week’s Board of Adjustment meeting as World of Wings seeks variances for the property.

The World of Wings complex will include exhibits on small winged insects and small reptiles, according to Harry Tuvel, an engineer working on the project.

“There’s going to be a focus on butterflies,” Tuvel said. “This is something very unique and different.”

The facility will also have a kids play area, gift shop, auditorium and food service, Tuvel said.

A World of Wings representative said she was not authorized to comment ahead of a formal announcement. Although company representatives have not released details, documents filed with the U.S. Patent and Trademark Office confirm World of Wings provides entertainment with a focus on butterflies.

In a trademark office filing, World of Wings is described as “providing children's party centers for the purpose of entertaining children and celebrating birthdays; entertainment services, namely conducting parties; and entertainment services in the nature of an amusement park attraction, namely a themed area relating to butterflies.”

The former Givaudan site appears to be the only World of Wings location and the trademark showed Windsor Road as the owner’s address.

An online job posting said the facility is seeking a zoologist who studies insects, with a specialization in butterflies and moths. Candidates bilingual in English and Korean are preferred, but not required, according to the posting.

It is not clear when World of Wings would open. A "coming soon" message was posted on the World of Wings website.

At last week’s Board of Adjustment meeting, World of Wings representatives began to detail their need for a parking and height variance on the 5.8-acre site.

Tuvel said the site, currently zoned for light industrial use, was well secluded from nearby homes. World of Wings is seeking to build two towers over the site's approved height limit. One tower would be 80 feet and the other 60 feet, Tuvel said.

World of Wings is also seeking a parking variance to add more spaces to the lot.

The building’s footprint would not change, the engineer said.

One area resident, Helen Harrison, expressed concerns over privacy.

"My kitchen window looks directly into your facility," she said.

The World of Wings application was ultimately carried until an October Board meeting.

Givaudan, a Swiss company, moved out of its Teaneck facility for a larger building as the company grew, and the building has remained vacant since early 2009. Last year, to fund a cultural arts center at the Windsor Road property. That .

The Givaudan building was built in 1972 and designed by architect Der Scutt, who also designed Trump Tower.  According to a 1998 Fast Company article, the building featured a Zen garden and was home to Givaudan's fragrance laboratory.

Wezee April 13, 2012 at 03:45 PM
Please contact me because I have some great ideas for your gift shop
Grace May 29, 2012 at 08:16 PM
Thanks for the interest Julia! Since WOW is still in the final phases of construction we are currently not looking for any additional employees. Once our opening date is set this will certainly change, so be sure to keep checking our Facebook (www.facebook.com/WorldofWingsNJ) with exciting updates and news! The official World of Wings website is also under construction, but will be launched in the near future.
Ralph Borras August 19, 2012 at 04:13 PM
We are counting the days to completion....this is going to be a great place to my family,friends and extended famiy when they come to visit us in Teaneck.
bonnie November 14, 2012 at 03:01 PM
I think this is a wonderful idea!....can't wait for the GRAND Opening!
Mitch April 08, 2013 at 01:35 PM
Roure Dupont aka Givaudan had a secret chemical waste pipe hidden underground that randomly dumped toxins into the stream outside the new World of Wings attraction. It killed the rich green undergrowth of bushes and small trees for half a mile around. All the wildlife died or fled. My brother brought the NJ EPA up in 1973 to inspect it but because of the random dumping schedule, they never got a dense enough water sample. Our dog Bonnie who traipsed through the stream used to come home smelling like a "lady". The dumping went on for thirty years and Roure's perfume execs all laughed their way to the bank then retired. Sad legacy for the land this beautiful butterfly attraction is now built on.


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