Czin Opticians (pronounced "zin") is a family-owned business that offers personal service and a wide variety of frames in a homelike setting. When it comes to eyewear, owners Felicia and Peter Czin emphasize good quality and design over brand names. They select frame styles based on their own taste and on what they know their customers like, and they do their best to make sure customers buy frames that look good on them. "We view eyeglasses as both functional and as an accessory to someone's most important feature, their face," says Felicia Czin. The Czins also make an effort to keep their goods and services affordable.